What makes Rios of Mercedes so amazing? Great question. Rios of Mercedes is an iconic family-owned and operated boot maker that has handcrafted premium top-quality cowboy boots for more than 170 years. Their dedication to tradition, quality materials, and craftsmanship is deep-rooted and carved into the heart of Western culture that continues today. Their connection with preserving traditional boot making methods and adapting to the changing tastes of modern customers masterfully blends old and new. Since 2013, Pinto Ranch has carried exclusive Rios of Mercedes boots for sale, a perfect combination of durability and design, and a wonderful relationship that we are proud to continue for you.
Rios of Mercedes understands the Western lifestyle and has lived it since 1853. People mention that something special happens when you wear a boot that was made by an expert craftsman. You might not be able to put your finger on it, but when you slip on a pair, you can feel it. It might be part passion and part pride. You see, the average Rios employee has at least 18 years under their belt (or should we say boot) which is a testament to their company culture. Many expert craftsmen have proudly worked at Rios between 20 and 50 years. That’s passion. That’s dedication. That’s pride. The handmade heart and soul that every Rios of Mercedes boot maker puts into his work is what makes Rios of Mercedes cowboy boots stand out in a crowd.
We had the opportunity to interview Rios of Mercedes owner, Ryan Vaughn and asked him what his favorite thing was about the cowboy boot business. He answered, "It would have to be people. The people in this industry are just really genuine, hardworking, and honest." He added that it's nice to call some of my best friends and my favorite people in this world customers and suppliers. Ryan was offered a job at Rios, accepted, and never looked back. "I never knew how exciting it would be and how much I would enjoy the world of boot making and the Western industry."
The heart of Rios of Mercedes boots is the materials that they are made from. Their customers range from Western-style enthusiasts to hardworking cowboys who are on the front lines of ranch life. They need boots that will hold up to all types of weather conditions and landscapes. Ryan explained that the relationships they've built with their suppliers throughout time are transparent and truthful. "We just really trust that our suppliers are going to bring us good quality products… and those suppliers that don’t have sifted their way out. If they don’t have their integrity then they aren’t in the industry anymore...those that have remained are those that are doing things the right way," he explained. He added that trust is a significant factor in the business.
If you're looking for an extraordinary pair of premium cowboy boots, Rios of Mercedes is a brand to consider. They are an iconic and treasured brand with a long tradition of crafting cowboy boots. Pinto Ranch carries an impressive collection, many designs exclusive to our customers.
Spotlight: Rios of Mercedes Boots - Family Owned & Handcrafted
